Carolyn Casertano photo

Carolyn Casertano


Carolyn Smith is an 18-year communications veteran of the American Cancer Society. She currently serves as Public Relations Director for the organization, with specific oversight of all sports partnerships including the NFL, NHL, Coaches vs. Cancer, Golf, Major League Lacrosse, Minor League Baseball, NASCAR and all youth sports activations. She has managed and developed strategic communications for high-profile partnerships including Walmart, Kroger, JC Penney, Chevrolet, Lane Bryant, NFL, Pantene, the Entertainment Industry Foundation/Stand Up To Cancer and was the Society’s lead communications staff in bringing to life the documentary “CANCER: The Emperor of All Maladies,” produced by Ken Burns, based on the book by Dr. Siddhartha Mukhergee. Carolyn is a graduate of the University of Arizona’s journalism program and enrolled in the Communications and Leadership Master’s Program at Gonzaga University (May 2018 target graduation). She is a member of the National Communication Association Lambda Pi Eta and serves on the board of directors for the Western District Chapter of the Public Relations Society of America (PRSA). She also holds the distinguished accreditation in public relations. She is the professional advisor to the University of Arizona student PR club and is helping to develop the new public relations minor in the Department of Communications. She lives in Tucson, Arizona with her husband, 3 children, 2 dogs and a small flock of chickens. She loves traveling, hiking, music, reading and exercising.